About Me

My Story

Regulated By Law is a modern, independent apparel brand built on discipline, creativity, and lived experience.

I’m Giovanni Procaccini, and this brand operates as a focused solopreneur model. Every design begins by hand, with intention behind every line. The goal is simple: create apparel that feels bold yet clean, expressive yet grounded.

If your life lives somewhere between the outdoors and the gym, this brand was made for you.

My Mission

My mission is to create high-quality apparel that reflects individuality, confidence, and self-respect.

I believe discipline is the highest form of self-love. Creativity, discipline, and lived experience are not separate. They reinforce one another. This brand exists at that intersection.

Regulated By Law is about abolishing fear, building inner standards, and living closer to your full potential, and doing it daily, imperfectly, but intentionally.

Why Choose R.B.L

• Premium materials built to last

• Distinctive, hand-designed graphics

• A brand philosophy rooted in discipline, courage, and self-belief

This is apparel for people who confront discomfort head-on, and when fear shows up, they answer:

“Not today.”